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SPINALKORD

Canadian roofers · HVAC contractors

Stop losing the leads you already paid for.

Every paid lead enters a bounded response path, gets qualified, and routes to the next step — 24/7, with human escalation and measured performance. You show up and close. We run the follow-up. If your site is missing or unusable, a bounded rebuild can be included in the written STL scope.

See the leak in dollars
15 minutes · free · no pitch deck
First-response path
Running
Baseline pending
5-Touch Sequence
Active
Touch 2 queued · 6hr
Watchdog
Monitoring
Exceptions surfaced
Booking
Idle
Next slot: Thu 2pm

The leak

You're paying to fill a bucket with a hole in it.

Most owners spend $2,000–$15,000 a month on leads. Average trade response is ~42 hours. Homeowners hire the first business that answers — and 40–62% of inquiries hit after hours, when nobody is texting back.

Response time gap · LiveAlert
78%
hire the first business that responds
Lead-response research
42 hrs
average response time across trades
Industry benchmark
40–62%
of inquiries arrive after hours
Cross-vertical timing data
1 in 3
paid leads lost to a faster competitor
At slow response times
Synced just now

A receptionist may not be available after hours. A CRM files the lead. An agency optimizes cost-per-lead. None of them fixes the response path when you're on a job.

How it works

Three moves. You only do the last one.

01

Forward your lead sources

Angi, Google LSA, ads, website form — one pipeline. The system fires the moment a lead lands. If the site is missing or unusable, we scope its bounded rebuild inside STL.

Sources ConnectedSynced
Angi
Active
Google LSA
Active
Website Form
Active
Google Ads
Active
Last lead: 2m ago
02

Conveyor runs 24/7

A bounded SMS response path, qualification, and reply triage — including nights and weekends. Stops and escalates when the workflow reaches its limits.

SMS Sequence · Lead #4821Running
SK12s after lead

Hi John, we got your request for a roofing estimate. What's a good time to come by?

03

You take the booked jobs

Hot leads self-book on your calendar. You show up and close. We handle the chase.

Booking ConfirmedBooked

Thursday, Jun 26

2:00 PM – 3:00 PM

John D. · Roofing

Lead Leak Audit

What is a slow reply costing you?

Plug in spend and close rate. See recoverable revenue in dollars — the same model we walk on the teardown, with your real numbers on the call.

Lead Leak Audit · CalculatorLive

Your numbers

Match your monthly spend and close rates.

Presets
$CAD
$CAD
$CAD
%
%

Recoverable revenue / month

$44,250 CAD

The leak: ~$700/mo wasted on shared leads · slow response costs ~35% of booked estimates.

Leads / mo

70

Booked est.

5

Closed jobs

1.0

Cost per booked estimate

Google / LSA$1,600
Shared leads$1,436

Model uses industry benchmarks. Your real numbers land on the call.

Got the number? Walk it with us in 15 minutes.

Free Lead Leak Audit — your sources, your lag, your dollars. No pitch deck.

Why speed wins

First responder takes the job. The data is not subtle.

External benchmarks — not our brochure. This is why a measured response path beats a better brochure.

21×
more likely to qualify in 5 minutes vs 30
MIT / InsideSales
8:1
ROI range cited for automated follow-up
Home-services studies
78%
hire the first business that responds
Lead-response research
$48–90k
monthly recoverable revenue at typical GTA tickets
Model: 20% close · $10k+ jobs

The mechanism

Seven stations. Same order every time.

One conveyor belt removes the variable every other fix leaves in: whether a human on your side is free to reply.

Conveyor PipelineLive
Lead Sources
Ingest
30s SMS
Sequence
Triage
Booking
Watchdog
01All sources

Lead arrives

Angi, LSA, Google Ads, website form — one standardized intake. Triggers the second the lead lands.

02Measured

Rapid first response

The approved response path starts when the lead lands. Night, weekend, mid-install — no dependency on you being free.

035-touch

Five-touch sequence

SMS + email over 24 hours. Five touches. Stops the moment they reply.

04Auto

Reply triage

Hot leads go to booking. Negatives filter out. You only talk to people ready to talk.

05Self-book

Booking

They pick a slot on your calendar. Appointment shows up. You show up.

06Monitored

Watchdog

Every lead is monitored against the agreed response baseline. Exceptions escalate to a human fallback instead of disappearing.

07Monthly

Monthly brief

One page: recovered revenue, open loops closed, bottleneck removed, hours given back — not vanity activity.

Who it's for

Owner-operators already buying leads in the GTA.

Canadian owner-operators with meaningful inbound estimate flow. The current pilot stays with HVAC and Roofing until proof exists.

Roofers

$10k+ per job
LSA · Google Ads · website forms

HVAC

$5–10k per job
LSA · Google Ads · service contracts
Guarantee

First-Responder Guarantee

Zero recovered deals in 60 days? We work for free.

If you forward all lead sources within 48 hours, provide a working booking link, and show up to every appointment we book — and you still close zero recovered deals in 60 days — we work for free until one closes.

Forward leads in 48 hours
Without leads, the Conveyor has nothing to run on.
Provide a booking link
Without a calendar, positives have nowhere to go.
Show up to every appointment
We book. You close. No-show means no deal.

Do your two jobs and the math is deterministic: five booked appointments a month at a 20% close rate is one closed deal — $10,000+ recovered, twice the retainer.

Questions

Questions you probably have

What is the First-Responder Conveyor?
A done-for-you digital intake service — not another CRM login. Every lead you pay for enters a bounded response path, gets qualified, and routes to the next step, with human fallback and a weekly performance report. If the current website is missing or unusable, a bounded rebuild is included in the written STL scope. Your job is showing up to appointments.
Who is this for?
Canadian HVAC and Roofing owner-operators with meaningful inbound estimate flow who are losing opportunities to slow or missed follow-up. Real Estate and Legal are future lanes, not the current pilot.
We already get leads — why do we need this?
Volume isn't the problem. Speed is. Average trades response is ~42 hours while 78% of homeowners hire the first business that responds. You paid $58–$200 for that lead; a faster shop takes it.
How is this different from a receptionist or CRM?
A receptionist may not be available at dinner. A CRM stores the lead — it doesn't chase it. The Conveyor replies, qualifies, routes, and monitors on a schedule, with human fallback when needed.
What happens on the free audit?
15 minutes. We map your lead sources, estimate response lag, and put a dollar number on the leak. You leave with the model either way — no pitch deck theater.
Is there a guarantee?
The first clients are paid pilots with a baseline, explicit measurement, fallback path, and review date. We do not publish an outcome guarantee before the real lead volume and delivery economics are understood.
How fast can we go live?
Target: day two after payment. We wire sources (forward, CSV, or form webhook) and ship with proven template copy. If a website rebuild is needed, it is bounded in writing as part of STL before work starts. You can tune voice after go-live; copy approval never blocks launch.
Do you guarantee jobs or revenue?
No. We measure response, qualification, handoff, and booking outcomes. We control the workflow; you control capacity, showing up, and closing.

15 minutes · free · no pitch deck

See the leak in your numbers.

On the teardown we map sources, response lag, and monthly revenue walking out the door. Worst case: you see it and fix it yourself.

Paid pilot · baseline and review date · website rebuild only when bounded in written STL scope